Balmain Couture & Trash
From an article in Fast Company, link below to read the entire piece:
“Balmain’s latest couture gown is made of trash. The French fashion house collaborated with Evian to develop yarn made from recycled plastic bottles. Balmain creative director Olivier Rousteing then used the yarn to craft a shimmering, sculptural dress that could rival any traditional couture gown.
The fashion industry has embraced recycled plastic. It is used in everything from Patagonia jackets to Rothy’s shoes in an attempt to offset plastic waste (manufacturers churn out roughly 2 trillion plastic drinks containers annually, 85% of which end up in landfills). The Evian-Balmain partnership reveals how it can be used to create even the most artistic, high-end garments on the market.”
It would be better, of course, to eliminate the production of plastics altogether, but given that we have immeasurable tons of this material on the planet, it’s heartening to see it being transformed.
Photo: courtesy Evian x Balmain
Photo: courtesy Evian x Balmain